Annual Operational Costs:

Development and Maintenance: $70,000/year
Server and Hosting: $120,000/year
Customer Support:
AI Support: $100,000/year
Real Agents: $250,000/year
Management Salaries: $500,000/year
Marketing and Advertising: $240,000/year
Overhead Costs: $180,000/year
Total Annual Costs: $1,460,000/year
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Profit Margins:
Profit Margin: (Total Profit / Total
Revenue) * 100
Profit Margin: ($8,900,000 /
$9,940,000) * 100 = 89.55%

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Competitors:
Expedia:
Profit Margin: (Total Profit / Total
Revenue) * 100
Profit Margin: ($2 billion / $11 billion) *
100 = 18.18%
Detailed Cost and Revenue:

Revenue Projections for SmarTrip:
Service Fees: $10 per booking *
100,000 bookings = $1,000,000
Premium Features: $5/month *
30,000 users * 12 months =
$1,800,000
Premium Memberships: $15/month *
20,000 users * 12 months =
$3,600,000
Affiliate Commissions: $1,990,000
Total Revenue: $9,940,000

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SmarTrip Cost per User:
Total Annual Costs: $1,040,000
Estimated Users: 100,000
Cost per User: $10.40
Expedia Cost per User:
Total Annual Costs: $9 billion
Estimated Users: 330 million (monthly unique visitors, assuming one booking per year)
Cost per User: $27.27